Pan Shige " go against city to rise in price " , another bold sale case. A is green / photograph

"I do not rise in price who rises in price! " clinch a deal in building city low fan, adjust approach gradually when, SOHO China (Pan Shige declares 0410.HK) president at the beginning of the month, in carry out the project begins to raise price in the round from September 1 below the banner. Someone says what more emphasizes particularly on to go against city to rise in price is sale strategy. Below the case that sees way of city of not clear building in everybody, do with sb unconscious often can change one's purpose in coming to think the result that be less than. Apparent, look from this kind of angle, pan Shige's purpose was achieved.

Incident is answered put

Gimmick 1

"Cost is talked " production stunt

Rise in price to this, the explanation that Pan Shige gives out is, rolled steel rose in price since this year 70% , cement rose in price 30% , rise in price this even if offset of one part cost rise. And Yi Xianrong of researcher of institute of finance of company division courtyard points out, "Regard the estate of property of sudden huge profits as the industry, house price breaks away from cost already, rise in price with housing materials for rise in price to be not accepted for everybody place it seems that in Xiong Fu. "

■ viewpoint

The purpose of Pan Shi Ge was achieved

Long Shijia blue international transmits orgnaization vise general manager Wang Weirong

Rise in raw material cost below the circumstance of two digit, pan Shige carries price range to have 5% only however. Accordingly, in building city low confuse setting to fall, "Cost is talked " more is to making stunt, the building that hopes to attract more person to pay close attention to him dish. Apparent, look from this kind of angle, pan Shige's purpose was achieved. Rise in price once the message is announced, the attention that draws media of countrywide number a hunderd schools immediately and heat are fried, the report that blot out the sky and cover up the earth and comment, shi Ge letting Pan makes the central point of public opinion.

Gimmick 2

Obscure business real estate and residential concept

■ viewpoint

High-end commerce real estate suffers the impact is very little

Dai Deliang Zhang Jiapeng of director of district of travel China north

Below the wait-and-see setting that experiencing anguish in estate market, residential market takes the lead in be pounded, but relative to character, the impact that commercial real estate gets is clear very small. With the residence development market suffers policy to affect the characteristic with bigger wave motion to differ, more is retail industry prosperity rate that decide commercial real estate develops for a long time, its rent the market and without city getting a building the influence appears to fluctuate apparently. The investor that buys high-end commerce real estate often capital actual strength is abundant, plus Beijing annual momentum of retail trade growth is very good, this landed to commerce of Beijing high end impact is very little.
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